Kingsoft Advertises Fengshenbang

Chinese software and online game developer Kingsoft has high hopes on their new online game - Fengshenbang. Kingsoft plans massive marketing operations that include billboards and TV to support their new title. In short time, they have already used double the average annual amount that goes to marketing to promote their new title. The number of Kingsoft's userbase has risen rapidly and they are planning to push themselves into the top three of online games in China. Costs are rising and competition is fierce so watch out those stock prices.