Vodafone Innovates Again

Mobile innovation meets the ski jumping. Vodafone will offer mobile TV content from ski jumping contests and also related ski jumping mobile game. Sounds interesting? Uh, not really. Vodafone's mobile content business starts to form a pattern "Brand names make popular games". From the business point of view, this is good strategy, just embrace the masses and give them simple ways to entertain themselves. What about the rest of us? If gamers are not a feasible market, why bother to push the envelope?