UbiSoft Strikes Again

Just couple of days after EA's announcement, UbiSoft had an announcement of their own. They boast with excellent sales of their Prince of Persia game. Franchise has amassed total sales of 1,8 million copies. Sort of an odd number to me. Usually companies celebrate round numbers. In this case, two million copies wasn't that far away. Could it be so that company tried to create some pricing pressures, good news could increase selling price and maybe postpone the purchase. Then again, EA has deeeep eeep eep pockets, making such attempts futile.