Virgin China And Virgin India

Richard Branson announced that Virgin is in talks with Chinese telecom company. Discussion is about starting a joint venture in telecommunications sector. Apparently Virgin is to give their brand and Chinese partner would offer their network - convenient.

Virgin is doing the same in India, this lady sure knows her value. Personally I wouldn't be surprised if Virgin would ultimately pass Vodafone. Virgin brand is just so fresh and appealing. Vodafone is just known from their telecommunications services. Their cost structure is also much heavier than Virgin's. It makes sense to promote the brand, because in that way educating consumers about the services doesn't eat reserves. For loyal Virgin customer, it is no-brainer, which operator to choose.