Monday, December 06, 2004

Sari Baldauf Leaves Nokia

So, Sari Baldauf (prior her marriage Sari Niiranen) announced that she is leaving Nokia. Does anyone know who she was (good time to get to know someone, eh)? Here is Sari Baldauf's biography.

First of all she was born 10th of August 1955 in Kotka, Finland. She studied in Helsinki School of Economics (HSE) and got her Bachelor in 1977. From 1977 to 1978 she worked as a researcher in HSE and in 1979 she finally got her Masters.

At Nokia, she started in 1983 at the time of CEO Kari Kairamo. In the beginning her job involved strategic planning. With Jorma Ollila, she was one of the young and talented, who Kairamo gave special attention. She steadily got more demanding positions within strategic planning and business development.

1988 she was promoted to be the President of the Nokia Cellular Systems. She kept this position until 1996. At that point, she wanted to have a break and took much debated half-year sabbatical from the work. During that time, she traveled and got herself familiar with Asian cultures that she respected. When she came back to work, she did two years stint in Nokia APAC as an executive vice president. From that position it was back to shouldering the responsibility in Nokia Networks as a President, with special responsibility to China market (1997-99 she was in the board of Finland - China Trade Association).

As a manager she had a reputation of being supportive but demanding and, when needed, very tough. From her career choices (time off, Asian cultures, resignation), one can see that she has been guided by her personal preferences. That makes her quite unique, since she values herself more than stockholders demands. It will be interesting to follow what she will do in the future. Based on her positions in cultural associations, I would expect it to be more consulting type of work, instead of hard core management.

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