China Blocking Google News

Reporters Without Borders recently condemned the move by Chinese government to block access to Chinese language Google News. This means that those Chinese people who want to use Google News in Chinese, have to use the moderated Google News service, which is in use in China. This is yet another example for mobile content company that has plans to expand to Chinese markets. Company had better make sure that their content does not violate any policies laid down by moody Chinese government.

Global markets are a challenge for content designers, it is possible to create unified content for all markets, but it might require so much market research that it could be better to use localizing services for different markets, in order to decrease the time in which the product is introduced to the markets.